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The Percentage of the U.S. Economy Devoted to Consumer Spending Went Up and Up


By Bill Bonner • July 31st, 2008 • Related Articles • Filed Under

About the Author

Bill BonnerBest-selling investment author Bill Bonner is the founder and president of Agora Publishing, one of the world's most successful consumer newsletter companies. Owner of both Fleet Street Publications and MoneyWeek magazine in the UK, he is also author of the free daily e-mail The Daily Reckoning.

See All Articles by This Author

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Filed Under: The Americas
Tags: consumer spending

Last week, a headline in Canada's Globe and Mail spoke of a miracle.

"Record crude prices force US oil company into Chapter 11." We read the headline twice. It was no mistake. Even with the sunniest skies in the oil industry in more than 33 years, the Tulsa-based oil marketing company, SemGroup, still managed to find a puddle deep enough to drown itself.

Yesterday we reported Merrill's $5.7 billion in write-downs. Even with the smartest people on Wall Street running things, the firm couldn't avoid big losses. And last week, Fannie and Freddie had our attention. The twin mortgage lenders had been playing the game with a deck stacked in their favor; still, they couldn't seem to win.

How could this be? What would cause seasoned businessmen to go so wrong? For once, the president of the United States of America seemed to have it right. He said Wall Street had gotten "drunk." The party got a little out of hand, he might have added. Some lamps got broken, and a fight broke out in the parking lot. And now the financiers needed to "sober up," continued the president.

The metaphor is as good as any. But if we were filling out a police report, we'd still have some questions. We'd want to know who supplied the free booze...and why. No one asked us, but in the following paragraphs we provide the answer anyway.

During the last two decades, the percentage of the U.S. economy devoted to consumer spending went up and up and up - from 67% of GDP to 72%, a huge increase. Consumers got a taste of excess spending - and they liked it. Then, they were urged to drink more by the same people who provided the alcohol - the feds. In a consumer economy, they reasoned, growth came from consumer spending. If consumers didn't spend enough, growth slowed. So, in order to boost GDP growth, it was sometimes necessary to "stimulate" consumers to spend more - by giving them more of what they least needed, more Jim Beam-style credit.

A particularly stimulating environment following the mini-recession of '02 produced a particularly thrilling party. The Fed knocked down its key rate to 1% - and left it there for a year. Extremely low lending rates caused house prices to soar. Consumers found that they were not only able to borrow against the inflated values of their houses, but to "take out" equity, believing they would never have to put it back. As it developed, householders were able to borrow an additional $6.8 trillion, of which $4.2 trillion was spent on consumption.

But everyone thought house prices would continue to go up. In today's news, for example, we discover that IndyMac - which just went broke - used mortgage finance models explicitly based on ever-rising house prices.

The whole consumer economy functioned in much the same way as Wall Street. Profits were booked when sales were made - not when the item was paid for. Whether the consumer bought an eggbeater or a split-level in the suburbs, the salesman gave himself a bonus when the deal was signed. Someone else would have to worry about collecting!

Case/Shiller report that house prices fell 15.8% in May, from a year before. Now, the collateral for mortgage finance is falling in price and buyers are not settling up as expected. (Of course, we haven't seen any real estate agents offer to give back their commissions or any appraisers returning their fees...)

And now that the collateral is falling in price, the poor consumers are getting a little sore. Unless some new scam is found that will keep them spending money they don't have, they're going to have to cut back. In fact, as house prices go back whence they came, it seems likely that consumer spending as a portion of GDP will too. And guess what? If consumer spending were to go back to 67% of GDP, it would mean a drop of about $700 billion in spending per year - enough to wipe out all "growth" completely.

Meanwhile, New York City says it's facing a budget gap of $2.3 billion. And the Bush administration is leaving a deficit of nearly half a trillion dollars for the next person fool enough to want to live in the White House.

And we know what you're thinking, dear reader: criticize, criticize, criticize...that's all we do here at The Daily Reckoning .

"What can be done about his situation?" asked one earnest listener at the Vancouver conference last week. "What would you do if you were elected president?" she went on.

"I would ask for an investigation of the voting machines," was our reply. "Besides, there's no solution for some problems. When you borrow too much, you're going to suffer when you pay it back; that's just the way it is."

Bill Bonner
for The Daily Reckoning Australia

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Related Articles:

  • What’s a Consumer Economy Need in Order to Keep Growing?
  • GM Gives Up the Oscars
  • Investors Think Things Will Return to the Way They Were in the Bubble Epoque
  • Abandoned Shopping Malls to Follow Abandoned Houses
  • The “Consumer Economy” Was Always a Mockery

About the Author

Bill BonnerBest-selling investment author Bill Bonner is the founder and president of Agora Publishing, one of the world's most successful consumer newsletter companies. Owner of both Fleet Street Publications and MoneyWeek magazine in the UK, he is also author of the free daily e-mail The Daily Reckoning.

See All Posts by This Author

There Are 5 Responses So Far. »

  1. Comment by Greg on 31 July 2008:

    SemGroup went bankrupt because it was shorting oil futures. But since the evil oil speculators were supposed to be driving up prices, this story was downplayed.

    Read the story: http://news.silverseek.com/TedButler/1217265595.php

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  2. Comment by E.U.Jimmy on 1 August 2008:

    So consumers not spending, banks not lending, business not investing, mutual funds sitting on piles of cash; it sounds like we need some old Keynes. Government deficit at half a trillion sound huge, but a deficit less than 3% sounds like there is plenty of room to borrow. Are there no bridges to repair, highways to upgrade, TGV lines to build?

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  3. Comment by christina on 9 August 2008:

    Poor New York. Maybe they should sell the statue of Liberty on ebay

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  4. Comment by christina on 9 August 2008:

    And maybe they could change the name of the white house to the nut house

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  5. Pingback by Will the US consumer ride to the rescue? | The Middle Game on 16 February 2010:

    [...] consumers are responsible for a large percentage of the US economy , so the economy is unlikely to recover without consumers ramping up their spending. But recent data [...]

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