What does Tech Mpire Ltd do?
Tech Mpire Ltd [ASX:TMP] is a digital performance based advertising business which connects advertisers with targeted consumers.
Founder Zhenya Tsvetnenko said the company is now set to aggressively pursue international growth and revenue. This would add to its existing clients which include Facebook, Amazon, Samsung, Expedia, Alibaba and Hotels.com.
Their model turns traditional advertising on its head by only charging clients a commission when tangible pre-agreed results are delivered.
Only Pay for Results
Mpire earns a commission when actual results are achieved, such as: a product sale, download or other measurable goal. It then bill its advertisers and pays its marketing affiliates — only when that actual result is achieved. This reduces the media spend risk for the advertisers.
That’s interesting, but what is the chart telling you now?
What is the chart telling you?
I personally find it helpful to bring up a chart. Here’s the daily chart of TMP:
Tech Mpire was acquired by Fortunis Resources in a 3.1 million backdoor listing. In early June Fortunis Resources de-listed and re-listed as Tech Mpire just a few days ago on 7 July.
This stock has had another big day today rising to a high of 52 cents at the time of writing. Early indications suggest the business model may be satisfactory.
What now for TMP shares?
Well it has just re-listed with news that the company is increasing revenue growth significantly. There’s significant increase in volume and a lot of excitement surrounding this stock. You just have to watch it for now, perhaps see if it forms a higher bottom.
A little thin perhaps, but if you go back a couple of months, conceivably you could have been in this stock late April and into May and holding reasonable gains at this point.
The company expects to release full quarter revenue results to the market in the coming weeks. One might expect those results to be positive. Let’s wait and see.
In a sense there is a link to my previous posts on several free to air television stocks NEC, SWM and PRT which are all making solid lows. It seems free to air television is getting smashed by the targeted marketing of the internet advertising industry. This is a trend which is not going to stop any time soon.
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