At the end of year I like to reflect. Reflect on the year that is ending. Remember all the things that went on. We often forget major events in our own lives, let alone major world events.
Of course it’s hard to document every major event in 2015 and rank them. Putting the most important first and then working down isn’t an easy task — unless you’re Google.
You see, Google Trends is one of the most fascinating tools on the internet. You can go to the site and see what is ‘trending’ on Google right now. You can also see what was trending last week, last month and last year.
And every year Google has a look back to see what people were searching for. It’s a pretty good tool to see what was important to people throughout the year.
Here are the most important things according to Aussies in their Google searches in 2015.
In February the ‘Oscars 2015’ was the most important thing on Aussie minds. Over 406 million searches.
- Feb/March: Cricket World Cup (323M+ searches)
- April: Nepal Earthquake (85M+ searches)
- May: Princess Charlotte is born (105M+ searches)
- June: China Crisis (12M+ searches)
- September: Australia’s new Prime Minister (22M+ searches)
- Sept/October: Rugby World Cup (246M+ searches)
- November: Paris under attack (897M+ searches)
That’s a lot of searches, and some significant global events. Of course, Google goes much deeper with its search analysis than just major events. On the site you can drill down and find other top lists for searches.
For example, the most popular search starting with the phrase ‘What is…?’ was ‘What is Netflix?’
Considering Netflix [NASDAQ:NFLX] launched in Australia in 2015, that’s no great surprise. And I’m sure the head honchos at Netflix are thrilled with that gem of information.
But there was something else on another list I found particularly interesting. It was the 10th most popular search for ‘How to…?’
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How to make money
According to Google, Australians are particularly interested in how to make money. A little deeper and you find this flow on to other how to make money searches.
These include how to make money online, how to make money fast and making money.
What I also found incredibly interesting is the increase in interest for ‘How to Make Money’ over time. You can clearly see in the graph below this is a topic many Australians want to know about.
Source: Google Trends
So how do you? How do you make money? Well is surprisingly simple. And I’m going to tell you exactly how, right now.
First off, you make money by performing a service for someone or selling someone a product that you own. In other words this is called having a job. That is the number one easiest way to make money.
But if you’re looking to make money outside of your job, there’s a simple premise you need to get used to. Investment. To make money over time in excess of your salary and wages, you need to start to invest.
Now that can be in a range of different things. You could invest in property, cash, wine, classic cars, even collectibles like vintage Star Wars figurines.
Investing in stocks
But for me the best way to invest is in the stock market. Investing in shares in a company. And if that company is successful then the chances are their stock price will rise, increasing the value of your investment.
If the company does really well…then you could see your initial investment double, triple, quadruple or even increase 10-fold.
Investment is one of the best ways to make money if you’re a salary and wage earner and want to set up your financial future. Of course it can be scary and intimidating if you’re a newcomer to it.
That why here at Money Morning we aim to take the difficulty out of it. We’re here to provide you with the information you can’t find in the mainstream papers or news. We look at investments and uncover companies that the big end of town don’t see, don’t understand and don’t know about.
These companies are the kinds that are great for investment. These companies, with great products, innovative services and aspirational leaders, are the ones that can go from zero to 100 in the blink of an eye. And the shareholders in these companies are the ones that make money — and make it fast. These are the kinds of companies that I spend my days hunting for in my paid newsletter, Australian Small-Cap Investigator.
So if you’re thinking about how to make money, then look no further. Keep reading Money Morning. Or if you have been for a while and are looking to take the next step then think about subscribing to one of our investment services. Give it a try, see what you think — and hopefully you’ll be on the right path towards making some money.
Editor, Australian Small-Cap Investigator